She was born in Konya, Turkey in 1968. She completed her primary education there and started studying English Language and Literature at Hacettepe University Science and Literature Faculty in 1985. In 1987, she transferred to Bogazici University and graduated from there at 1991, with a degree in English Language and Literature. Post-graduation she studied business at Istanbul University Business School for a year. Until the year 1997, she worked as an executive in information, aviation and construction sectors. She headed to the United States later to earn a graduate degree in business but had to return to Turkey after a year due to family reasons. Until 2004, she worked in companies in various sectors, mainly marketing and product management. She founded the company Bliss shortly after, which focused on women's clothing. In 2010, she branched out into giftware with the company Evcilik and opened a store in Istanbul MKM mall. In 2013, she said goodbye to her 26 year residence in Istanbul and moved to Mugla, Gokova to start Eget Foundation. She is also the vice president on the board of Uzman Building Manufacturing and Commerce Company, a family company.